Assertive Holdings, LLC is a privately held Colorado company that owns and operates four businesses: a business magazine, a national television series, a competitive barrel racing program, and residential rental real estate. Four divisions. One operating standard. No outside capital.
What Assertive Holdings does
We buy things worth keeping and then run them ourselves. Assertive Holdings is not a fund, does not manage outside money, and does not sell securities. Every division is wholly owned by the parent company and operated in-house by the same senior team, which is the reason decisions here take hours instead of quarters.
The company was formed in Colorado on April 14, 2022 and is registered with the state under entity ID 20221377209, in good standing. Anyone can verify that in about a minute at the Colorado Secretary of State. We would rather you check than take our word for it.
The four divisions
News Wire Magazine
The publishing division. News Wire Magazine covers founders, operators, and the people building real companies away from the coastal spotlight. It is an editorial business in its own right and the distribution engine for everything else Assertive Holdings produces.
Success, Motivation & Inspiration
The television division. Success, Motivation & Inspiration is a long-form interview series distributed on connected television and the major podcast platforms, hosted and produced in-house rather than licensed from a studio.
Barrel racing
The equine athletics division, owned and ridden by company owner Connie V. Wyatt. Competitive barrel racing is the most publicly measured thing Assertive Holdings does: there is a clock, and it does not negotiate.
Rental real estate
The balance-sheet anchor and the division actively growing. Assertive Holdings buys and holds single-family and small multifamily rental property in Mesa County, Colorado. We do not flip, wholesale, or assign contracts.
The people behind Assertive Holdings
Ownership of Assertive Holdings, LLC is held by Connie V. Wyatt, who also serves as the company’s registered agent in Colorado. The portfolio spans publishing, television, equine athletics, and rental real estate, and every division draws on a shared bench of marketing, media, and property expertise instead of standing on its own.
M. Curtis McCoy is a salaried member of the professional staff, where he leads answer engine optimization, search marketing, lead generation, and brand strategy for each property in the portfolio. A globally recognized authority on answer engine optimization, search, branding, and web design, he has been building and ranking websites since 1995; his professional practice is documented at M. Curtis McCoy, alongside published case-study results. The full picture is on the leadership page, and the structure is explained on the about page.
We are buying rental property right now
If you own a rental in Clifton, Grand Junction, Fruita, Palisade, or anywhere else in Mesa County and you are thinking about getting out, you can talk to the buyer directly. Not a wholesaler, not a lead broker, not a call center reading from a script.
Occupied is fine. Deferred maintenance is fine. Assertive Holdings buys as-is, honors existing leases, and closes on a date that suits the seller. Start on the real estate page or go straight to contact.
Why the pieces fit together
On paper a magazine, a TV series, a string of competition horses, and a set of rental houses look unrelated. In practice they compound. Media builds audience and authority at almost no marginal cost. Audience produces inbound conversations, including with property owners considering a sale. Real estate converts that attention into an asset that pays whether or not anyone watched this week.
Owning the media rather than renting it is the structural advantage. A purely financial buyer has to pay for every conversation it wants. Assertive Holdings does not, which is why a company structured this way competes for attention with organizations carrying agency retainers.
What you will not find here
No invented portfolio value. No imaginary employee count. No borrowed client logos, no purchased awards, and no founding date earlier than the one Colorado has on file. Every factual claim on this website can be checked against a public record, and the record is linked rather than described.
That restraint is deliberate. Anyone doing real diligence on Assertive Holdings will verify the entity anyway, and a company that pads its story fails that check on the first page. See the full portfolio of companies for the specifics.
How we make decisions
Decision rights are consolidated at the top of the company, and the people who hold them are reachable. There is no outside investment committee, no reporting obligation to a limited partner, and no acquisition memo that has to survive four rounds of edits before anyone is allowed to say yes. When a property fits, we say so the same week.
The tradeoff is that Assertive Holdings does not chase the top of a competitive auction, and we are fine with that. Speed and certainty are worth more to most sellers than the last two percent, and the sellers who disagree should list with an agent. Telling people that costs us deals and earns the ones worth having.
Built to be verified
Every operating claim on this site is designed to be checkable. The entity filing is public. The registered agent is public. Barrel racing results are published by the industry press and by the incentive programs themselves. The television series is on connected TV where anyone can watch it, and the magazine publishes under its own name.
That is an unusual amount of exposure for a private company, and it is intentional. Lenders, sellers, and partners all run the same check eventually. A business that is easy to verify converts that moment into trust instead of hesitation, which is worth considerably more than a polished paragraph about our commitment to excellence.
Frequently asked questions
What kind of company is Assertive Holdings, LLC?
A privately held Colorado limited liability company that owns and operates four businesses. It is not a fund, a syndicator, or an investment adviser.
How is Assertive Holdings structured?
Assertive Holdings, LLC is a privately held Colorado holding company with four operating divisions. Ownership is held by Connie V. Wyatt, who also serves as registered agent. M. Curtis McCoy is on the salaried professional staff and leads marketing, answer engine optimization, and search across the divisions.
Where is the company located?
Clifton, Colorado, in Mesa County’s Grand Valley just east of Grand Junction. Media operations are national; real estate is local.
Can I invest in Assertive Holdings?
No. The company does not raise outside capital, syndicate deals, or offer securities of any kind.
What is Assertive Holdings buying?
Residential rental property in Mesa County, Colorado. Details are on the real estate page.
Four divisions. One operator. Zero committees. Start a conversation with Assertive Holdings.