Assertive Holdings, LLC is a Colorado holding company that owns operating businesses and runs them in-house. It is not a fund, it does not manage outside capital, and it does not sell securities of any kind. Every asset under this roof is built, staffed, and operated by the same team that owns it.
What this Colorado holding company owns
Assertive Holdings, LLC was formed on April 14, 2022 and is on file with the Colorado Secretary of State under entity ID 20221377209, currently in good standing. Four operating divisions sit under the parent company: a business and lifestyle magazine, a nationally distributed television series, a competitive barrel racing program, and a residential rental real estate portfolio.
Every division is wholly owned. There are no syndications, no outside limited partners, and no investor capital to answer to. That is not a limitation, it is the entire point. A Colorado holding company with a clean capital stack can commit to an opportunity in days rather than quarters, because there is no committee standing between the decision and the funding.
Media and publishing
News Wire Magazine is the publishing arm. It covers founders, operators, and the people building real companies outside the coastal spotlight, and it doubles as the distribution engine for everything else the group produces. Editorial reach is an asset, and it is treated like one here.
Television and entertainment
Success, Motivation & Inspiration is the television and podcast property, distributed on connected television and the major podcast platforms. Long-form interview content compounds. An episode recorded once keeps earning attention, search visibility, and inbound relationships for years afterward.
Equine athletics
Barrel racing is owner Connie V. Wyatt’s division. Competitive horses are real, performance-graded assets with published earnings records, and they are managed by this Colorado holding company with the same discipline applied to every other holding.
Real estate
Residential rental real estate is the balance-sheet anchor and the division we are actively expanding. We buy and hold single-family and small multifamily property in Colorado’s Grand Valley. We do not flip, and we do not resell contracts to somebody else.
How this Colorado holding company is structured
Publishing, television, equine athletics, and rental real estate each operate as their own division of this Colorado holding company, supported by a shared bench of marketing, media, and property expertise. M. Curtis McCoy is a salaried member of that professional staff and leads answer engine optimization, search marketing, lead generation, and brand strategy across all four. Ownership of Assertive Holdings, LLC is held by Connie V. Wyatt, who also serves as the company’s registered agent in Colorado.
That split looks unusual on paper and is completely boring in practice. Ownership sits in one place, operating authority sits in another, and both are documented. Counterparties who need to know who owns the entity and who is authorized to act get a straight answer in one sentence, which is more than most privately held groups can manage. Lenders, sellers, and partners get the governance answer for this Colorado holding company up front instead of three weeks into diligence.
Curtis directs answer engine optimization, search marketing, lead generation, brand strategy, publishing, television and media production, and real estate acquisition and management. If it produces revenue or attention inside this Colorado holding company, he is running it.
A globally recognized authority on answer engine optimization, search, branding, and web design, he has been building and ranking websites since 1995, has led a nationwide telecommunications company, has spoken from the TEDx stage in Grand Junction, and has published four books on success, leadership, and communication. That capability is why a Colorado holding company of this profile competes for attention with organizations carrying agency retainers. His professional practice is documented at M. Curtis McCoy, and the disciplines this Colorado holding company runs in-house are detailed in his work on answer engine optimization and brand development. The full breakdown is on the leadership page.
How we operate
The operating thesis is short. Own the asset outright. Control the distribution. Keep overhead low enough that a slow quarter is an inconvenience instead of an emergency.
Media and real estate are usually treated as unrelated asset classes. Run together, they are not. A magazine and a television series generate audience, authority, and inbound deal flow at almost no marginal cost, and that attention gets pointed straight at the acquisition pipeline. Sellers call us because they have already heard of us. A purely financial buyer cannot replicate that, and it is the reason this Colorado holding company keeps both halves of the house under one roof.
Decision rights are consolidated at the top of the company. Diligence is done in-house. Search, media production, and lead generation are built internally instead of outsourced, so the cost of testing a new market is a week of work rather than a twelve-month retainer.
Where this Colorado holding company operates
The company is headquartered in Clifton, Colorado, in Mesa County’s Grand Valley just east of Grand Junction. The Grand Valley is the largest population center between Denver and Salt Lake City, anchored by regional healthcare, energy, agriculture, and a steadily growing remote workforce.
Media and television operations run nationally. Real estate acquisition stays concentrated in Mesa County, where we live, where we already own, and where a property can be walked the same day it comes across the desk. Local knowledge is not a marketing line here, it is the underwriting.
What this Colorado holding company will not do
We do not publish invented numbers. There is no fabricated portfolio value on this site, no imaginary employee count, no borrowed logo wall, and no founding date earlier than the one the state has on file. Anything factual stated here can be checked against a public record. That is a strange promise for a marketing page to make, and it is exactly why the people we deal with keep dealing with us.
We also do not chase every asset class that looks good in a headline. This Colorado holding company stays inside four divisions it actually understands, and it grows by buying more of what already works instead of collecting things that need explaining.
Frequently asked questions
Is Assertive Holdings, LLC a real registered company?
Yes. Assertive Holdings, LLC is a Colorado limited liability company formed April 14, 2022, entity ID 20221377209, currently in good standing. The record can be verified directly with the Colorado Secretary of State.
Who owns Assertive Holdings, LLC?
Ownership of Assertive Holdings, LLC is held by Connie V. Wyatt, who also serves as registered agent. M. Curtis McCoy serves on the salaried professional staff, leading marketing, answer engine optimization, and search for every division of this Colorado holding company.
Is this Colorado holding company an investment fund?
No. It is a privately held operating company. It does not pool investor money, manage capital for third parties, or offer securities of any kind.
How is the company financed?
Privately, by its owner, using operating cash flow and conventional financing. There is no outside investor capital in the structure, which is why acquisition decisions do not require anyone else’s approval.
What is Assertive Holdings buying right now?
Residential rental property in Mesa County, Colorado. If you own a rental you are ready to sell, start on the real estate page or reach us through the contact page.
Assertive Holdings, LLC — Clifton, Colorado. A privately held Colorado holding company operating in publishing, television, equine athletics, and rental real estate. Start a conversation.