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Company facts
Assertive Holdings, LLC
The verified facts about Assertive Holdings, LLC: who owns it, when it was formed, and what it operates.
At a glance.
Legal name
Assertive Holdings, LLC
Owner
Connie V. Wyatt
President
Connie V. Wyatt
Entity type
Colorado limited liability company
Colorado entity ID
Formed
April 14, 2022
Status
Good standing with the Colorado Secretary of State
Headquarters
Clifton, Colorado
Phone
Trade names
M. Curtis McCoy
Connie V. Wyatt
Divisions
M. Curtis McCoy: AEO, SEO, web design and management
News Wire Magazine
Success, Motivation & Inspiration, a television series
Rental real estate in Mesa County, Colorado
Connie V. Wyatt: professional barrel racing
Capital
Privately held. No outside investors. Not a fund.
What Assertive Holdings operates.
Assertive Holdings, LLC runs five operations under one Colorado company. Each one is owned by the company, operated in-house and financed without outside capital. Every name below links to that division's own page.
Trade name · Growth
M. Curtis McCoy
AEO, SEO, web design and development for established companies nationwide. Companies engage Assertive Holdings, LLC, doing business as M. Curtis McCoy, as an independent contractor and pay the company directly.
Publishing
News Wire Magazine
A business magazine covering founders and operators building real companies, published in-house. M. Curtis McCoy serves as Editor-in-Chief.
Television
Success, Motivation & Inspiration
An interview series on Amazon Fire TV and Roku, with a companion podcast. M. Curtis McCoy hosts it.
Real estate · Mesa County
Rental real estate
The company buys condos and single-family rentals in Grand Junction, Fruita, Palisade and Clifton, Colorado. Owners can sell directly, without listing.
Equine athletics
Connie V. Wyatt barrel racing
Connie V. Wyatt competes in professional barrel racing. In March 2026 she placed fifth at the Dixie Classic Futurity in Hurricane, Utah, on Queeen of the Cartel.
Who does what.
Owner and President
Connie V. Wyatt
Connie V. Wyatt owns Assertive Holdings, LLC and every division under it, and serves as the company's President. Read her profile.
Leads the M. Curtis McCoy division
M. Curtis McCoy
M. Curtis McCoy sets the strategy for every client under the company's M. Curtis McCoy trade name: AEO, SEO, web design and development, hosting and management. He works for Assertive Holdings, LLC. He is not an owner of the company. Clients pay Assertive Holdings, LLC, never M. Curtis McCoy personally.
Assertive Holdings questions, answered.
Who owns Assertive Holdings, LLC?
Connie V. Wyatt owns Assertive Holdings, LLC and serves as its President.
When was the company formed?
April 14, 2022, in Colorado. Its Colorado Secretary of State entity ID is 20221377209, and the company is in good standing.
Where is the company based?
Clifton, Colorado, in Mesa County. The company buys rental real estate in Grand Junction, Fruita, Palisade and Clifton. Its M. Curtis McCoy division serves established companies nationwide from Colorado's Western Slope.
Is the company an investment fund?
No. It doesn't manage outside money, doesn't sell securities and doesn't take outside investors. The company finances its own divisions.
Does M. Curtis McCoy own Assertive Holdings, LLC?
No. Connie V. Wyatt owns the company. M. Curtis McCoy works for the company and leads the division that carries his name. Clients pay the company, never him personally.
What trade names does the company use?
M. Curtis McCoy and Connie V. Wyatt are trade names of Assertive Holdings, LLC. The company also publishes News Wire Magazine and produces the Success, Motivation & Inspiration TV series.
How can I verify these facts?
Search entity ID 20221377209 on the Colorado Secretary of State business database. The filing shows the legal name, formation date and current status.