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Owner and President · Assertive Holdings, LLC
Connie V. Wyatt
Connie V. Wyatt owns Assertive Holdings, LLC outright and serves as its President. Every division answers to her: M. Curtis McCoy, News Wire Magazine, Success, Motivation & Inspiration, the Mesa County rental portfolio and her own barrel racing program.
Role
Owner and President
Company
Assertive Holdings, LLC
College
Rodeo on a full-ride scholarship
2026 result
5th, Dixie Classic Futurity
Featured by
RFD-TV · BarrelRacing.com
What Connie V. Wyatt owns
Every division under one owner.
Assertive Holdings, LLC is wholly owned by Connie V. Wyatt. Five operations sit under the company, each owned outright, run in-house and financed without outside capital.
Largest division
M. Curtis McCoy
AEO, SEO, web design and development for established companies nationwide. Clients engage Assertive Holdings, LLC, doing business as M. Curtis McCoy, and pay the company directly.
Publishing
News Wire Magazine
A business magazine covering founders and operators building real companies, published in-house.
Television
Success, Motivation & Inspiration
An interview series on Amazon Fire TV and Roku, with a companion podcast. Connie V. Wyatt has appeared on the show as a guest.
Real estate · Mesa County
Rental real estate
Condos and single-family rentals in Grand Junction, Fruita, Palisade and Clifton, bought and held for the long term.
Equine athletics
Barrel racing
Her own competition program, with horses like Queeen of the Cartel carried under the company name.
Her company. Her call.
As owner and President, Connie V. Wyatt holds final authority over Assertive Holdings, LLC and every division in it. The company takes no outside investors and manages no one else's money, so no board and no fund stands between her and a decision.
The record is public. The Colorado Secretary of State lists Assertive Holdings, LLC under entity ID 20221377209, formed April 14, 2022 and in good standing, with Connie V. Wyatt as its registered agent.
Connie V. Wyatt at a barrel race in Heber City, Utah.
In the arena
Back in the arena, and placing against the best.
Connie V. Wyatt rodeoed in college on a full-ride scholarship. She stepped away from competition for 38 years, then ran her first barrel race again in November 2018. RFD-TV interviewed her during the 2020 Xtreme Million Race.
In March 2026 she placed fifth at the Dixie Classic Futurity in Hurricane, Utah, against riders like Terri Wood Gates and Kristin Weaver Brown, on a mare making only the 11th and 12th runs of her life. BarrelRacing.com featured the ride that April.
The company's largest division
Leads the M. Curtis McCoy division
M. Curtis McCoy
M. Curtis McCoy works for Assertive Holdings, LLC and leads its largest division, the AEO, SEO and web design business that carries his name. He is Editor-in-Chief of News Wire Magazine and hosts Success, Motivation & Inspiration. He holds no ownership stake in the company, and clients pay the company, never him personally.
About Connie V. Wyatt.
Who is Connie V. Wyatt?
Connie V. Wyatt is the owner and President of Assertive Holdings, LLC, a privately held Colorado company based in Clifton. She also competes in professional barrel racing.
Who owns Assertive Holdings, LLC?
Connie V. Wyatt owns the company outright and serves as its President.
What does Connie V. Wyatt oversee?
Every division: M. Curtis McCoy, News Wire Magazine, Success, Motivation & Inspiration, the Mesa County rental portfolio and her barrel racing program.
Does M. Curtis McCoy own any part of the company?
No. He works for Assertive Holdings, LLC and leads the M. Curtis McCoy division. Clients pay the company, never him personally.
How do I reach the company?
Call 970-210-3474 or use the contact page.