Why an Operating Company Should Own Its Media
By M. Curtis McCoy Owned media is the cheapest asset an operating company can build and the most expensive one it can rent. A magazine and a television series cost real money to produce, and they still cost less than buying the same attention every year forever. Build the channel once. Use it for years. […]
Answer Engine Optimization: How Independent Brands Get Cited by AI
By M. Curtis McCoy Answer engine optimization is the practice of being the source an AI assistant cites, rather than the tenth link on a page nobody scrolls to. It is the discipline that keeps an independent brand visible while search results turn into answers. Being the source, not the link. What changed For twenty […]
Grand Valley Real Estate: What Actually Drives Rents in Mesa County
By M. Curtis McCoy Grand Valley real estate is one of the few markets in Colorado where the fundamentals are still legible. You can drive the entire thing in an afternoon, rents are set by real employment rather than speculation, and the people who own the buildings mostly live here. Clifton, Grand Junction, Fruita, Palisade […]
Selling a Rental Property in Mesa County Without Listing It
By M. Curtis McCoy Selling a rental property is not the same transaction as selling the house you live in, and treating it like one is how landlords lose three months and a chunk of the proceeds. Here is how the two paths actually differ in Mesa County, Colorado. Two very different paths, and they […]